Go on a Cinderella run during March Madness.
Design your dream court, then ball on it with AT&T.
Go on a Cinderella run during March Madness.
Design your dream court, then ball on it with AT&T.
My Role
As Creative Director, I led AT&T's first AI-powered fan experience, from naming the activation (Dream Court) to writing the user journey for the game itself — letting fans design a personalized court, then step onto it during March Madness.
