“I am absolutely blown away… fans can really come out and be teammates with some of the people they admire”— Nate Burleson for Men’s Journal
“AT&T Connects Fans to the Moments Defining Sports Culture at Fanatics Fest NYC” – The Globe and Mail

My Role
As Group Creative Director, I led the strategy and creative development for AT&T's Fanatics Fest activation, managing a team of 6 (creatives, designers, and 3D designers). I pitched the concept to AT&T, helped write the game show itself, and approved every asset before it hit the floor.