How Cooper Flagg and AT&T Schooled Brands on NBA Draft Values — AdWeek
Storytelling and Sponsorship: Four Ways AT&T’s Retail Activation Scored During NBA Draft Week — Event Marketer
The Rizzler pulls up (social)

My Role
As Group Creative Director, I helped upsell this from its original scope, a $75K congratulatory social post, into a $2M retail activation, working directly with AT&T to build the case for going bigger. I wrote the story and in-store messaging bringing Cooper Flagg's journey to life inside the space, and approved all art direction.

The result: a 10x increase in foot traffic to the store, millions of social impressions, and a "Rookie Contract" offer that turned the moment into new customer sales.