Kia brings the smell of the NBA to fans’ cars — AdAge
Kia wants you to smell the exertion of your favourite NBA teams— The Drum
“Now y’all get to feel my pain” — LeBron James

My Role
I was a copywriter on this project, helping shape the creative strategy to resonate with NBA fans, writing jokes for the script, and writing the case study video that told the story of the work. LeBron James retweeted the campaign himself.